Product Ideas
The above mind maps shows my concept ideas for formats of my promotional package.
Potential Names
As my live event is based on EDM (electro dance music) I created some names related to the genre. For example ElectroFest explains in the name what type of festival it is. Names like EDMusic contain EDM in the name which also allows people to identify the genre of music.
In the end I chose to use 'LA5ER Fest' as my festival name. The reason for this is that the '5' Is quite unique and will attract people due to it being a wrong way around 'S'. The name 'LA5ER' is also short so people can remember the name easily. Also laser can also supply connotations of fun and excitement. 'LA5ER' also works with the genre as commonly lasers are used to great extent in EDM festivals, so much so that people can associate lasers with EDM festivals and vice versa.
Above is a mood board of other EDM festivals and their names. Most of them use something relatable but one thing common with all of them is the use of lasers or similar equipment. For this reason I decided to choose 'LA5ER' as my name as it is common across all festivals with this genre.
Above is a mood board of other EDM festivals and their names. Most of them use something relatable but one thing common with all of them is the use of lasers or similar equipment. For this reason I decided to choose 'LA5ER' as my name as it is common across all festivals with this genre.
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