These are the main colours I have decided to use for the house style of my promotional content. These colours are pastiched from a lot of different formats of media relating to the EDM genre. The neon colours follow the theme of the name 'LA5ER' or lasers. They are iconic and fit the connotations of entertaining, partying, fun, exciting and a lot more. The neon colours also help to make my festival stand out above others, especially in comparison to other well knows festivals - as a national festival cannot be successful with a low audience count. The colours are also useful as they promote multi-gender ticket selling, with the stereotypical blue for male and pink/purple for women.
Images
I will use certain images throughout the...
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