Starter Task - 27/06/16 : Graphic Design Anagrams

Swiphtaece -> White Space : (space between content) -> Key text and images stand out

Refsinsas -> Sans Serif : (type of font styling, hasn't got flicks on the letters) -> helps the designs to stand out which is more easily viewable.

       Ilaedgn -> Leading : (space between lines) -> Makes elements I.e Lists easier to read

Gknenri -> Kerning : (space between letters) -> Easier to read. Adds style to the product.

Dlbee -> Bleed : (space between images) -> Draws focus to key elements of a page. 

LO1: Understanding existing graphic design work for media products - Y Not? Festival

Purpose

The purpose for the mug and poster are to promote the 'Y NOT?' festival which encourages sales of tickets to those who are interested. Therefore the poster and mug are also used to sell the tickets to the festival. As mentioned previously the mug can be used as a good promotion device as it can create a talking point within the home for family and friends. The tickets once again can be used a bit in promotion as people might identify them and create a talking point from them. Otherwise they are only used as entry into the festival. 

Format

The formats above include a mug, poster and tickets. The benefit to having this package is cross promotion, this time especially in the home. For example people might bring up the topic after having a drink from the mug and then seeing the tickets which would spark interest. Another benefit to having multiple formats is that it can reach a wider target audience to promote the event even further. 

Content

The colours for 'Y NOT?' festival are contrasting, being orange and navy blue as well as red and white. The blue and orange makes sure the orange stands out above the dark blue which makes it more easily readable. The font is also quite bold which once again adds readability of the poster. The logo is also present on all formats of the package which keeps a consistent feature apparent throughout the package. The leading is also quite large on the poster which could also be stated to improve readability. 

Style

The darker colours once more connote a more rock style festival with more bands rather than artists. The dark colours indicate power whilst the lighter colours (orange, red etc) connote fun and summer. This overall leads to a general connotation of fun and enjoyment which would attract the younger audience of between 15-24. The tickets red and white connotes energy (likewise to orange) and the red tear like colouring could connote the hills of Derbyshire where the event takes place. The different colour '?' On the mug also stands out and uses the logo's electric shock to further connote the theme of energy apparent throughout the festival. Finally the phrase 'Y NOT' acts to connote that there isn't any reason you shouldn't be there, finishing off the look to the festival.

Layout

The Y Not festival contains the logo 'Y NOT? FESTIVAL' at the top on the page. The logo strangely is not the biggest element on the poster though, this may be due to many people already knowing about the festival name. Also due to its positioning at the top of the page, it is the first element people will look at, even if it is slightly smaller that other elements on the page. The biggest text on the page follows the logo and states 'SNOOP DOGG', the name of a well known rapper. This text most likely appears very large due to the fame assigned with the name, and can be stated to be used as a promotion tool. Snoop Dogg is followed by Basement Jaxx and primal screen, two other well known bands. Following the three bands come the names of other acts participating at the event. Each name is separated by a '/' and alternates between orange and white in colour. Finally the bottom of the poster contains a 'Tickets now available' message as well as the prices for all three tiers of tickets.

The tickets follow all the standard conventions of a normal ticket, a barcode being in the middle (allowing the owner to be scanned into the event) and also the title of the event in bold lettering, once more re-enforcing the title of the event over the singers. Underneath the title is the date, and type of ticket the consumer owns.

Target Audience

The target audience for the Y Not? Festival is older teenagers to young adults, mainly between the 17-25 year old range. The is due to the acts performing at the festival, many of which are known by a younger teenage audience (e.g Basement Jaxx and Snoop Dogg). Ticket prices are also considerably lower for this festival (compared to some of the bigger named festivals like Glastonbury) with the highest tier price being less than £100. This attracts a younger audience due to them not having jobs hence allowing a more affordable festival experience. The ratings of the teenagers (NRS) will be D or E, whilst the parents could be potentially B, C1 or C2. 

Regulatory Bodies

The Advertising Standards Authority (ASA) is a regulatory body that views and rates all media across the UK ensuring the content supplied within the media is safe for viewing by the age range selected by the media company, or potential viewing audience. ASA regulates non-broadcast media but also co-regulates broadcast media with Ofcom. Non-Broadcast media has to comply with the Code of Non-broadcast Advertising which helps to maintain the safe media we see around the UK.

With the festival being aimed at a teenage market, it is easy to promote drugs which event organises know will be present at the event. This stereotypical teenage trait is very easy to glorify and advertisers must stay away from promoting anything of the kind to keep the products safe to view. 

Copyright information would also be needed to use the names or acts and artists (especially the major 3, in which the font has been used exactly as the band logo is). 

LO1: Understanding existing graphic design work for media products - Glastonbury Festival

Purpose

The purpose for the mug and poster are to promote the Glastonbury festival which encourages sales of tickets to those who are interested. Therefore the poster and mug are also used to sell the tickets to the festival. The mug is especially good at promotion by creating a talking point for friends and family who might be interested about hearing more about the festival. The tickets on the other hand are used solely as entry devices to allow access to the festival, but may also be used as a form of promotion if others see the tickets. 

Format

The formats above include a mug, poster and tickets. The benefit to having this package is cross promotion, this time especially in the home. For example people might bring up the topic after having a drink from the mug and then seeing the tickets which would spark interest. Another benefit to having multiple formats is that it can reach a wider target audience to promote the event even further. 

Content

The colours are quite dark for the package, including black, navy blue, dark pink and orange. The orange and navy work particularly well as complementary colours whilst the pink/blue and black/white contrast each other creating a likeable effect. The logo isn't really apparent in the content of the formats, which each format having a different style but containing the word 'Glastonbury'. On the poster the font size is very big causing an overflow of the word 'Glastonbury' to be split over different lines, even though the kerning and leading are quite low. The different formats also use the different styles of font, sans-serif and serif.  

Style

The connotations of the darker colours include power and elegance, which indicates more of a night time festival rather than a day time one. This attracts the younger target audience of 18-24 year olds who stereotypically are out at night more. The vibrant contrasts also suggest that the festival is unique and worth going to for that reason. The tickets show pictures of people jumping which would be a big incentive for the younger audience, who enjoy the fun in the festival. The blue and pink could also be stated to be the two main genders, male and female broadening the target audience for the event. 

Layout

The poster for the 'Glastonbury Festival' is quite different in comparison to the others reviewed. The title of the festival 'Glastonbury' is displayed to take up the majority of the page and therefore is the biggest element on the page. The word is split into three lines, being 'Glas', 'Ton', and 'Bury' respectively. The position of the text content is centred but is aligned left in respect to the page. Underneath this the word Festival is displayed in a thin orange font however is not the same size as the word 'Glastonbury', showing the first word is more recognisable. Underneath the word 'Festival' in the same font, the dates to the event are given  in an unusual format. The link to the website then follows this. The position of the artists/bands are unusual in the sense they are in a very small font and are positioned at the bottom of the page, just above the sponsors. The reason for this may be that the event is one of the biggest in the UK and so the poster is advertising the event which people know and love over the singers turning up there. 

The tickets follow all the standard conventions of a normal ticket, a barcode being on the left (allowing the owner to be scanned into the event) and also the title of the event in bold lettering, once more re-enforcing the title of the event over the singers. Underneath the title is the names of some major people who will be attending. Further information would commonly be on the back of a ticket. 

Target Audience

The target audience for Glastonbury are teenagers aged between 18-24. This is due to the pop nature of the event with famous bands like 'Coldplay and U2'. With a potential lack of revenue for affording the tickets, some of the teenage audience would have to use their parents income for buying the expensive tickets at £228. The NRS rating for these parents could be B,C1 or C2 however the teenagers are most likely either C1,C2 or D. The theme of the tickets even further suggests the stereotypical teen age. 

Regulatory Bodies

The Advertising Standards Authority (ASA) is a regulatory body that views and rates all media across the UK ensuring the content supplied within the media is safe for viewing by the age range selected by the media company, or potential viewing audience. ASA regulates non-broadcast media but also co-regulates broadcast media with Ofcom. Non-Broadcast media has to comply with the Code of Non-broadcast Advertising which helps to maintain the safe media we see around the UK.

With the festival being aimed at a teenage market, it is easy to promote drugs which event organises know will be present at the event. This stereotypical teenage trait is very easy to glorify and advertisers must stay away from promoting anything of the kind to keep the products safe to view. 

Copyright information would also be needed to use the sponsor's (Vodafone) logo and also the names of bands that may be present at the event. 

LO1: Understanding existing graphic design work for media products - Latitude Festival

Purpose

The purpose of the t-shirt and poster is to promote the Latitude festival to potential buyers of tickets. The tickets allow people to recognise the event they are going to and provide the ability to access the event. The poster and t-shirt therefore have intentions of selling products, like the tickets to the festival which could attract even more people over future years. The poster may also be used to promote the artists/bands performing at the festival. 

Format

The products featured above include a t-shirt, poster and tickets. The benefits to having these different formats help with cross promotion of the festival (for example the t-shirt people wear would act as mobile advertisements for the main event). For this reason the t-shirt is a very good method of promoting the event. The three formats also keep a consistent title which help to promote and recognise the event. 

Content:

The colours for all three formats of the product are light & dark variations of blue, often having a gradient from one to the other. This is so as capital FM (the host of the event), has blue, white and red (of which is a complementary colour of blue) in it's logo, hence working with the colours of the promotional content. The poster in particular has bolder text for the 'Summertime Ball' over their logo. There is quite a larger amount of 'white space' thought all different formats which is allows the user to see more clearly the text denoted rather than an abundance of text for which some people wouldn't be bothered about. 

For content the colours actually vary across the different formats, containing a multitude of colours. A consistent colour assigned with the logo and certain parts of the t-shirt is the colour orange. The logo containing the text 'Latitude' is consistent across all thee formats of the package. The Latitude text is normally bold and stands out by being positioned at the top of the different formats. There is relatively small white space on the posted and kerning is very small. Leading is also relatively small. 

Style

The connotations of the colour orange suggest energy, joy and enthusiasm. This relates to the summer stereotypes and also shows the 'vibe' of the festival, which would attract the Middle Aged target audience by providing something different to the standard life. At middle age it can become difficult to enjoy things as much and so the orange colour suggests It can change that. The latitude logo also follows a quite calm theme, mainly being text. The poster uses a multitude of colours but also shows trees which once again show the calmness and summertime theme of the festival, contrasting to events aimed at a younger audience which primarily show people having a lot of fun. The T-Shirt also follows the middle aged theme, showing colours that would be stereotypically worn by someone in the middle age. The whitespace between the curved latitude and festival suggest the open nature of the event and its relatively wide target audience. 

Layout

The poster of the event contains the main 'Latitude' logo centred at the top of the page, and is also the biggest element of the posted. Proceeding downwards comes a lot of text which is preceded by the names of acts starring at the event. As in most cases, the most well known artists/bands are positioned towards to top of the poster with less known being placed further down. The text underneath is centred and contains the name of all less known artists who may be amateurs in the industry. The bottom of the page fits the common theme of social links followed by sponsors to the event. 

For ticket information the ticket follows the common theme of all the others. However one noticeable difference is the small logo which is still at the top, but not as visible. The reason for this may be that the purchaser of the ticket already knows what event they are going to and so the dates/type of ticket are more important. For this reason the ticket states it is a weekend ticket and this is the biggest font on the overall format. The text is aligned left but positioned central allowing an easy reading experience. 

The t-shirt to the event contains the festival name at the very top and in biggest font. This is followed by an image which the text flows under. The main importance of this format is to promote the title of the festival which it does. 

Target Audience

The target audience for the 'Capital FM: Summer time ball' are teenagers aged between 15-24. I define this from the famous singers/groups that attend the event, and their position in the teenage music world. The event is predominantly pop music which are stereotypically assigned to the teenage market. This attracts both males and females, but mainly females who tend to attend to watch their favourite groups. Therefore the teenager may not have a job and so would rely on their parents to pay the fees to attend the event. The parents would have a B,C1,C2 demographic due to expensive ticket prices being paid through disposable income. The theme of the format's also helps to re-enforce the age of the audience. 

The target audience for the Latitude Festival is a Middle Aged audience with age range from 30-45 primarily. Therefore the spending power of this audience would be higher than the previously analysed ones. A spending power of B,C1 and potentially even A is the spending power of the people who turn up to the event. The event can be seen to have this target audience with the bands present in the event. New Order for example were created in the 1980's rather than the latest upcoming pop artists at teenage festivals. The gender may also be primarily male with the music being heavily indie.  With less famous bands/artists the event is also quite niche, and hence attracts a niche target audience in comparison to some of the more wider known events like the previously analysed. 

Regulatory Bodies

The Advertising Standards Authority (ASA) is a regulatory body that views and rates all media across the UK ensuring the content supplied within the media is safe for viewing by the age range selected by the media company, or potential viewing audience. ASA regulates non-broadcast media but also co-regulates broadcast media with Ofcom. Non-Broadcast media has to comply with the Code of Non-broadcast Advertising which helps to maintain the safe media we see around the UK.

The festival is aimed at a middle age target audience so therefore stereotypes/themes to stay away from that may involve this audience are alcohol and violence. Alcohol being a primarily drunk beverage at these types of festivals, it is necessary to ensure that alcohol isn't present on posters/media as a wider than intended audience could see the media for this festival. 

LO1: Understanding existing graphic design work for media products - Leeds Festival

Purpose

The purpose of the poster is to promote the events occurring at the Leeds Festival of 2013 which is a big UK festival. Another purpose is to attract people into buying tickets as their favourite bands/artists might be there. The map helps users to navigate their way around the festival easily which may also help to promote people returning in the future due to the simplicity of getting around. Finally the tickets are used as access passes to the event and also specify the dates of the event to people who may forget.

Format

The types of product featured about help to promote the event (poster) and navigate around the area (map). Benefits to having a package including map and poster is that they can both be used as promotional material. The poster promotes a limited number of well known bands/artists whilst the map promotes everything at the event as well as the location to this said event. The theme also remains consistent over the three formats with the logo being a prime example. This helps people to identify that (for example) the tickets are related poster and map.

Content:

The colours for all three formats of the product are light & dark variations of blue, often having a gradient from one to the other. This is so as capital FM (the host of the event), has blue, white and red (of which is a complementary colour of blue) in it's logo, hence working with the colours of the promotional content. The poster in particular has bolder text for the 'Summertime Ball' over their logo. There is quite a larger amount of 'white space' thought all different formats which is allows the user to see more clearly the text denoted rather than an abundance of text for which some people wouldn't be bothered about. 

The colours for the poster and tickets are yellow and red, whilst the map more commonly uses green and red (green denoting the grass on the map). The yellow and red act as complementary colours which creates a better looking theme. The package also contains many chevron icons within its formats. The white space is considerably less within this package and the kerning is quite low.

Style

Connotations of the yellow and red indicate fun and summer sun (yellow). This therefore suggests the summer festival will be fun for the target audience, which is a 'student audience' meaning around 17-22 year olds. The yellow also connotes 'energy' which suggests that the festival will be exciting for the target audience. This would attract more people to buying tickets due to the relatively well known nature of the festival. The logo with chevrons also point forward showing the festival is ahead of the competition, providing the biggest names around in comparison to other festivals. 

Layout

For the poster, the logo for the festival is positioned at the top left of the page and is in a big font for most people to easily identify. This makes it easier when coming to order tickets to buy from trusted sources who have the same logo. Right of the logo comes the date for the event start, another important feature of the poster. Underneath the logo/event date comes the names of artists/bands featured at the event. Bigger names like 'EMINEM' or 'Green Day' are bigger as these are more 'famous' and hence more recognised by a wider audience. Underneath artists/bands come the social links to the event followed by the sponsors of the event. 

Tickets for the event contain the title at the top, showing the event they are for, followed by the ticket type. In the case of the image these are 'Weekend tickets'. This is followed by the date the tickets are valid for and then a barcode for marshals to scan on entry to the event. After the barcode comes some of the less important information, like terms & conditions, price and ticket number etc. This information isn't the most important but is still required by law (especially the terms and conditions).

Target Audience

The target audience for 'Leeds Festival' are teenagers aged between 17-22 and who have a relatively low spending power (due to age). For this reason I would categorise the C1,C2 demographic for the target audience as it is a predominantly teenage audience. Artists/Bands recognised also have a rough target audience around the same age as well (e.g Skrillex) which further reassure the teenage audience. The event would attract both males and females to a near 50/50 percentage based on the acts at the festival. The styling of the format also helps to back up this target audience even further. 

Regulatory Bodies

The Advertising Standards Authority (ASA) is a regulatory body that views and rates all media across the UK ensuring the content supplied within the media is safe for viewing by the age range selected by the media company, or potential viewing audience. ASA regulates non-broadcast media but also co-regulates broadcast media with Ofcom. Non-Broadcast media has to comply with the Code of Non-broadcast Advertising which helps to maintain the safe media we see around the UK.

With the festival being aimed at a teenage market, it is easy to promote drugs which event organises know will be present at the event. This stereotypical teenage trait is very easy to glorify and advertisers must stay away from promoting anything of the kind to keep the products safe to view. 

Copyright information would also be needed to use the sponsor's (Vodafone, NME, Spotify) logo and also the names of bands that may be present at the event. 

LO1: Understanding existing graphic design work for media products - Capital Summertime Ball

Purpose:

The purpose of the Poster and Digital Display board are to promote the Capital summertime ball which is a major UK festival. Another purpose for the poster and digital display board is to promote the sales of tickets for the event which acts as advertising. The reason for this is that people recognise the radio station capital FM and so would be more intrigued to buy the tickets or find out more information

Format:

 The types of products featured above include promotional content like a poster and a digital display board. I have also selected tickets which appear within this promotional package. Benefits to having a package which includes different formats means the logo for the even can be more widely spread and also keeps the theme consistent between promotional products. For example the poster keeps the same logo as the tickets, so people understand that the poster is linked directly to the tickets as well as the festival. 

Content:

The colours for all three formats of the product are light & dark variations of blue, often having a gradient from one to the other. This is so as capital FM (the host of the event), has blue, white and red (of which is a complementary colour of blue) in it's logo, hence working with the colours of the promotional content. The poster in particular has bolder text for the 'Summertime Ball' over their logo. There is quite a larger amount of 'white space' thought all different formats which is allows the user to see more clearly the text denoted rather than an abundance of text for which some people wouldn't be bothered about. 

Style

The connotations of the light blue colours indicate calm and relaxing. This therefore provides further connotations of the summer stereotypes. This relates to a target audience about 18-25 year olds as the summer would be something for them to look forward to. The capital FM logo is widely known across the UK and so is used to provide the connotations of being big with lots of famous people. This re-enforces the energy that the target audience would feel before visiting the event. Lastly the white space gives an open and summery feel. Finishing off the style to all different formats of the package.

Layout

For the digital display board, the logo for the hosts 'Capital FM' is positioned at the very top of the billboard which is where most people look first. Following this in big lettering is 'Summertime Ball' which is positioned in the centre of the digital display board and is the next (or possibly first) item people see which promotes the most important event name. Underneath the title of the event is the sponsor information (vodafone). 

For ticket information the left hand side contains a barcode which can be scanned to get into the event. Following this the information about the event can be seen containing the date, gate no, hologram and price. This text is in descending order, with most importance at the top, and least importance at the bottom. On the right the logo can be seen, reminding the consumer of the event they are going to. This is followed by another barcode. 

Target Audience

The target audience for the 'Capital FM: Summer time ball' are teenagers aged between 15-24. I define this from the famous singers/groups that attend the event, and their position in the teenage music world. The event is predominantly pop music which are stereotypically assigned to the teenage market. This attracts both males and females, but mainly females who tend to attend to watch their favourite groups. Therefore the teenager may not have a job and so would rely on their parents to pay the fees to attend the event. The parents would have a B,C1,C2 demographic due to expensive ticket prices being paid through disposable income. The theme of the format's also helps to re-enforce the age of the audience. 

Regulatory Bodies

The Advertising Standards Authority (ASA) is a regulatory body that views and rates all media across the UK ensuring the content supplied within the media is safe for viewing by the age range selected by the media company, or potential viewing audience. ASA regulates non-broadcast media but also co-regulates broadcast media with Ofcom. Non-Broadcast media has to comply with the Code of Non-broadcast Advertising which helps to maintain the safe media we see around the UK.

With the festival being aimed at a teenage market, it is easy to promote drugs which event organises know will be present at the event. This stereotypical teenage trait is very easy to glorify and advertisers must stay away from promoting anything of the kind to keep the products safe to view. 

Copyright information would also be needed to use the sponsor's (Vodafone) logo and also the names of bands that may be present at the event. 

LO1: Understanding existing graphic design work for media products - NOTES

1-     Purpose

  

Promote? Educate? Entertain? Sell Products?

2-     Format

What type of product is In the campaign? E.g Billboard, Wristband. Two benefits of having a

Package that includes different formats that would be available / seen in different places.

3-     Content

This is where you pick out the denoted elements. Photographs, Typography, Colours, 

Logos, Bleed (space between images), Kerning (space between letters), 

Leading (space between lines), White space, Anchorage (text over images). At least 3 or 4

4-     Style

Where you explain/analyse the connotations of the content linked to the target audience
And/or genre of the product/event.

5-     Layout

Where the features are places/positioned. 'Top', 'Middle', 'Bottom'. White Space, Borders, Positioning of images and test, background, foreground, rule of thirds. Social media, ticket information, predominantly at the bottom, synergy.

6-     Target audience

Gender, Age, Spending Power. Design, themes, types of acts. 

7-     Regulatory bodies

ASA : Advertising Standards Authority -> Regulate adverts on a range of products. 
1. No harmful, offensive or misleading information.
- Censored by ASA, will be seen by all members of the public, not just the target audience. 
2. Themes could have been glorified based on genre.
3. What would have to be copyrighted based on the content. 
Bands would get Royalties